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Security tops the charts for ladies whereas travelling: Survey 

NueGo, the flagship inter-city electrical mobility coach model of GreenCell Mobility, analysis reveals that when selecting a mode of transport, security is the highest consideration amongst girls whereas males place probably the most significance to consolation. 

This analysis in partnership with Kantar, the a number one insights and consulting firm, is the primary of its variety interview-based research that lined over 2,800 respondents throughout ten Indian cities.

The analysis included a number of bus traveller segments reminiscent of Premium AC, Reasonably priced AC, Non-AC, utilizing each qualitative and quantitative methodology.

Preferences

As security is most essential to girls, drop level being close to their vacation spot is one other desire to girls (26%) when in comparison with males (22%). The research additional reveals that whereas travelling lady search for premium bus with luxurious interiors and no cabin noise thus driving desire for premiums bus manufacturers providing this service. Ticket reserving conduct can also be totally different for ladies with larger proportion reserving tickets solely by means of offline channels (45%), when in comparison with males (35%).

The research infers that whereas inter-city journey is creating from an infrastructure perspective, there’s lots of scope to enhance on service choices. Service points associated to operations like punctuality, cleanliness, mid- level halts, meals, and drinks had been said to be most essential by each women and men when selecting a specific bus operator. 

Amongst these, points of punctuality/on-time departure, precise time taken for the journey vs. what was estimated, and the service provided on the stoppages are extra essential to girls when in comparison with males.

Profile of feminine travellers

The research additionally revealed that profile of feminine travellers throughout zones. Feminine travellers within the South are comparatively extra prosperous (40% NCCS A) in comparison with North (28% of NCCS A) and West (23% NCCS A). Whereas the West has the next skew of feminine travellers who’re salaried working professionals (42%), in comparison with North (17%) and South (18%).

Ashok Agarwal, MD and CEO, GreenCell Mobility mentioned, “NueGo brings to the intercity bus journey phase electrical buses that reinforce secure, seamless journey expertise for brand spanking new age Indian travellers, particularly our girls. A customer-centric model, NueGo coaches will probably be accessible throughout 75 cities of the nation with the primary route being practical quickly on the Indore- Bhopal route.”

Revealed on

June 24, 2022


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