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Prime movie writers create storytelling library The Sourrce

Media consulting agency Ormax Media companions with high Bollywood creators are launching a storytelling library known as The SOURRCE. 

In keeping with the press observe The Sourrce endeavours to place a construction to the method of harvesting concepts and ideas for story growth. It claims that the company has cultivated a community of story courts throughout 21 states. 

Acclaimed director Rajkumar Hirani, sources the primary story and steps in as Chief Inventive Mentor. 

Shikha Kapur, Amit Chandra and Prabhat Choudhary shall be launching the story library in partnership with Ormax. This library will harness authentic storytelling from India.

Scouts from Kashmir,  North East, Hindi heartland, Punjab, Bengal, Maharashtra and Southern states ship tales and concepts to the Sourrce’s growth workforce in Mumbai every day. 

The Sourrce will provide an industry-wide subscription for entry to its library and also will curate tales particular to growth briefs.

Moreover, the collaboration with Ormax Media will provide insights and viewers suggestions to the event workforce by curating an attraction rating to each story earlier than it makes it to the library. 

Shailesh Kapoor – Founder & CEO, Ormax Media mentioned, “At Ormax Media, we have now been testing scripts for movies and sequence extensively over the past decade. However the affiliation with The Sourrce is especially particular as a result of it provides us a chance to contribute within the growth course of proper from the onset, from the perception or the thought, to the story after which the screenplay. In a rapidly-evolving {industry}, the significance of viewers insights can’t be undermined, and I’m glad that the management workforce at The Sourrce is dedicated to utilizing viewers inputs of their pursuit to develop nice content material for the Indian theatrical and streaming market.”

Filmmaker and Chief Inventive Mentor Rajkumar Hirani mentioned, “It is a very highly effective thought and one thing that our {industry} wants. The content material pipeline has simply exploded and as an {industry}, we want increasingly concepts. The Sourrce places a construction to the method of discovering inventive concepts. Whereas I wouldn’t be concerned within the each day functioning of the corporate I’d be mentoring and guiding the inventive workforce”.

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Might 20, 2022


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